It’s not uncommon for the general public to have vague knowledge or experience in various technical matters, that lie outside of their core competence — almost nobody is surprised by this, nor considers it a problem. The biggest exception are tech nerds, which are notorious for their disregard of “normal” people. And while it’s funny when some people think that they are better than others only because of their above average, lets say, computer skills, it’s even funnier, when the same people don’t know shit about something else, but still confidently talk about it. A good example of this can be observed in a recent post on techPowerUp from qubit. And while techPowerUp usually is known for their high quality reviews of hardware and accessories for PC enthusiasts, the author of this particular post shows his “deep knowledge” from the get-go.
It’s a well known fact that Apple operates a very closed and controlling walled garden eco system with all of their products, courtesy of the late Steve Jobs. Examples include the iPhone, which can only purchase apps from the official Apple apps store and the iPod, which can also only sync with iTunes, both due to deliberate vendor lock-in using a combination of hardware and software DRM (Digital Restrictions Management). Apple claims that this is to ensure a seamless, consistent and high quality user experience. Savvy users know this to be only half the story, instead it’s there to shut out competition and lock you in to Apple for everything in order to charge high prices for allegedly “premium” product.
Aside from the obviously freetard-like interpretation of DRM, qubit quite seriously from the start dismisses the fact that Apple indeed creates a seamless, consistent and high quality user experience for it’s users, hence it being a multi-year leader in consumer satisfaction ratings and it’s super-successful performance on the market. Next he goes on record and says that some mythical users know the real truth, which is that Apple uses DRM to “shut out competition and lock you in to Apple for everything in order to charge high prices”.
Why does all of this sound so incredibly bullshit? Well, for starters, maybe because “shutting out competition” somehow doesn’t stop Netflix and Hulu (whose services are competing with video sold on iTunes) in hosting their apps in the App Store, nor does it stop Amazon from hosting a Kindle app there. And these are just a few of many examples.
Moving along, the whole “lock you in to Apple for everything” part seems moronic and clearly says that the author doesn’t know what he’s talking about, since iTunes can and will sync any media (in supported formats) with Apple devices: you can buy music, movies, tv shows or books from non-Apple stores and use them without any problems.
And the last part says that Apple does all of this “in order to charge high prices” — come again? What high prices? Prices of music, video or books, that are mostly the same in all major stores? Or maybe prices of apps, most of which cost between zero (as in free) and few dollars?
Not judging the whole piece, I wonder how can one write something, when the bullshit start right from the start? As the title of this post says, in this case the author clearly doesn’t know what he is talking about, yet still refers to “savvy users that know” and an invalid example.